Malcom Gladwell

The perfect leader to help implement and bring change is Malcom Gladwell, the author of four books, among which "The Tipping Point: How Little Things Make a Big Difference” and  "Blink: The Power of Thinking Without Thinking" and a writer for New Yorker magazine. Born in England, his family immigrated to Canada and now lives in New York. In his first book, "The Tipping Point: How Little Things Make a Big Difference” addresses the power to influence social change for which he defines three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. The Tipping Point refers to the idea that diseases (like social changes) are contagious and are passed on from one individual to another until they become an epidemic. Gladwell also makes the point that small changes can have a significant impact, but that real change happens in a hurry. 

Gladwell’s second book, "Blink: The Power of Thinking Without Thinking" addresses the usefulness and stickiness of stereotypes in every individual’s life. He refers to the term “thin slicing”, which according to a number of sociological researches allows individuals to use mental short cuts to interpret a situation or event. 

Everyone interested in leadership and success should read him at least once!